The Red Pump Project held its 3rd annual “Rock the Red” fashion show at the Society Art Gallery. The event brought together the love for fashion and awareness about HIV/AIDS.

Launched by bloggers Lovette Ajayi and Karyn Watkins in March 2009 as a social media initiative, the Red Pump Project grew into a national organization. Its mission is to promote HIV prevention though education, encourage safe practices and facilitate open dialogue about reproductive health. Though its programs it raises awareness about HIV/AIDS and empowers women with knowledge on the issues and prevention.

The Red Pump Project uses the red shoe as a symbol of empowerment. The incorporation of fashion into the message about HIV prevention is Red Pump’s way of showing that “Awareness is Always in Style!”™

On March 24 the 3rd Annual “Rock the Red” incorporated Chicago fashion into its awareness and messaging. The show kicked off with Cleons a label made for those who are in tune with expressing their greatest desires through fashion. GOCA’s latest collection “The Elegance of Maturity” was next. The duo behind the label have been an inspiration to many.

Shavonne Dorsey Spring/Summer 2012 collection celebrates plus sizes and enables women feel beautiful in any size. Studio Alade, founded by Funkside Eniola, a line of daring, innovative and unconventional designs.

Khojo, an up and coming online boutique, showcased a collection of dresses for special occasion. Borris Powell’s latest collection included menswear and women’s evening wear. The show’s finale was handbags by MOTO.

Actress, comedian and motivational speaker, Kim Coles was the host of the event and helped honor the recipient of the Ultimate Red Pump Rocker Award. Sister Yaa Simpson, Chicago Department of Public Health, was recognized for her work in the fight against HIV/AIDS.

Media crew:
Video Reporter – Raven Mai
Event Video – Garrick Peterson